Disclaimer: Fairytale Gardens is not real. It was created for the purpose of these mockups.
Fairytale Gardens is a small, family-owned garden center on the outskirts of Shippensburg. They have a small, but strong client base who tend to buy all the products and plants that they can from the company. They do not have a large marketing budget, so they wanted a simple handout created that they could print from the office, a billboard to promote their business to people traveling on the nearby interstate road, and a website so new customers can find them online. They are located a bit off the main road in town, so they do not get much traffic from people who are just driving by. For this reason, the handouts, billboard, and website are important parts of increasing their reach for in-person sales.
Their teenage daughter enjoys using social media, so she plans to post their sales and available plants on Facebook and Instagram. She also plans to expand their reach to TikTok where she can create fun gardening videos and Pinterest where she can post DIY ideas for the average gardener. She will make tutorials with her dad to post on their new YouTube channel. These social networks will allow them to have a greater reach than just local clients, which can be an additional source of revenue through ads and partnerships with other brands for equipment and supplies.
Handout with Coupons
Two-sided handout with coupons and information. 0.25 inch margins allow it to be printed three to a standard 8.5×11″ page.
Billboard
Would be placed along a highway near the garden center.
Homepage for Website
Not fully functional since it is a sample for design purposes. Directions would link to their address on Google Maps, social icons would be linked to their corresponding profiles, and there could be multiple pages on their website if they wanted it to include more than the basic information.
Logo
Six color options are available for this vector logo. Color and size can easily be modified for any project. Red and yellow are preferred, but others may be used for projects with a limited color palette or where it better fits the design.
Fonts
