Category: Design

ACCT Philly

December 27, 2023 / Arianna

Emails and Instagram accounts have been redacted to protect the privacy of the foster parents. Most of these animals have since been adopted, but some may still be available. Photos and bios are primarily from the foster parents, design done by me.

Original Flyer Design

Updated Flyer Design (Full Page)

With input from communications department, updated flyers with brand colors. Full page flyers are used in a binder at events and in the adoption lobby and provide more information than the half page alternative.

Updated Flyer Design (Half Page)

Half page designs are used in the shelter in a dedicated space in the kennels to promote foster animals. The smaller design allows us to promote more animals in a limited amount of space.

Email Design

As a department, we typically send at least one promotional email per day. Here are just a few of the dozens that I have made. Some include creating header images, taking photos and videos of the animals, and writing bios, while others just compile that content from other staff and volunteers.

Garden Center Mockups

September 17, 2021 / Arianna

Disclaimer: Fairytale Gardens is not real. It was created for the purpose of these mockups.

Fairytale Gardens is a small, family-owned garden center on the outskirts of Shippensburg. They have a small, but strong client base who tend to buy all the products and plants that they can from the company. They do not have a large marketing budget, so they wanted a simple handout created that they could print from the office, a billboard to promote their business to people traveling on the nearby interstate road, and a website so new customers can find them online. They are located a bit off the main road in town, so they do not get much traffic from people who are just driving by. For this reason, the handouts, billboard, and website are important parts of increasing their reach for in-person sales.

Their teenage daughter enjoys using social media, so she plans to post their sales and available plants on Facebook and Instagram. She also plans to expand their reach to TikTok where she can create fun gardening videos and Pinterest where she can post DIY ideas for the average gardener. She will make tutorials with her dad to post on their new YouTube channel. These social networks will allow them to have a greater reach than just local clients, which can be an additional source of revenue through ads and partnerships with other brands for equipment and supplies.

Handout with Coupons

Two-sided handout with coupons and information. 0.25 inch margins allow it to be printed three to a standard 8.5×11″ page.

Billboard

Would be placed along a highway near the garden center.

Homepage for Website

Not fully functional since it is a sample for design purposes. Directions would link to their address on Google Maps, social icons would be linked to their corresponding profiles, and there could be multiple pages on their website if they wanted it to include more than the basic information.

Logo

Six color options are available for this vector logo. Color and size can easily be modified for any project. Red and yellow are preferred, but others may be used for projects with a limited color palette or where it better fits the design.

Fonts

DVD Design

September 8, 2021 / Arianna

DVD case, disk design, and sample menus for The Blackcoat’s Daughter. Created for a college course.

Cookbook Design

September 8, 2021 / Arianna

This is a sample of a cookbook that I created for a college course. Recipes and photos are from https://sweetsimplevegan.com/ Photos of the cats are mine.

Insectarium

September 7, 2021 / Arianna

My Education Internship at the Philadelphia Insectarium and Butterfly Pavilion in Summer 2018 allowed me to work on my photography, video, and design skills in a place that also focused on my love of all animals (big and small).

Photos

Videos

Designs

Magazine Design

September 6, 2021 / Arianna

This is a sample of a magazine that I created for a college course. All of the photos are mine. I wrote the featured essay on BSL.

Complete essay on breed specific legislation is available here.

Lucky You Animal Rescue

September 6, 2021 / Arianna

Designs

Additionally, I keep track of adoption applications, cat intakes and adoptions, and keeping Petfinder profiles accurate and up to date.

Adoptable cats can be viewed here: Pets for Adoption | Petfinder

Videos

Sadly Freddie passed away, but this video was made to accompany her GoFundMe to collect donations for her physical therapy.

Rosie unfortunately also passed away from FIP after months of being inside and available for adoption.

@thearlo.co
I was asked to help TNR a cat that was in someone’s home. This is what happened. #cat #kittens #rescue #tnr #rescue #fyp #foryou
♬ Turning Page – Sydney Rose

Tattz Supplies

September 6, 2021 / Arianna

Product Photography

Designs

These are samples created for a college class and do not depict actual sales, promotions, or availability of products.

Article featured below was borrowed to show my ability to create a magazine page. All credit goes to the author listed.

Comprehensive Social Media Plan

All data and social media insights are fabricated for the purpose the marketing course it was created for. Due to inactivity of the social media at the accounts at the time of creation, there would have been very little data to report and it would not have shown my ability to perform analysis.